Joseph J Corcoran
JJC Company was founded by Joseph J. Corcoran in 2014 with a mission to build mixed-income housing across Massachusetts and beyond. They manage and execute the development of multifamily housing from inception to long-term success. JJC takes pride in its capacity to work closely with residents, communities, and public entities to realize ambitious and innovative projects.
Katz’s team at Graffito ID was approached by JJC due to our shared values, deep knowledge of the real estate industry, and proven ability to effectively communicate with stakeholders, including potential investors and future tenants.
Previously operating as Joseph J. Corcoran, the company’s leadership engaged us to explore alternative naming options that would honor its legacy while ensuring a memorable and resonant identity. After thorough consideration, we landed on “JJC Company,” a name that preserves the brand’s strong reputation within its communities. With the new name in place, the Graffito ID team developed a cohesive branding system, followed by an in-house redesign of the company’s website. The updated site seamlessly incorporates the new branding, delivering a visually engaging user experience and showcasing JJC Company’s impressive project portfolio.
See the results below including the new logo and check out the website.
COLOR PALETTE
COLOR HIERARCHY AND ALTERNATIVE LOGO COLORS